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Marina Martin commented on 'Does social media marketing matter?'

This is a really important question, and as usual, the answer is: "It depends." Technically, I scored a -2 (Chris Pirillo Rickroll'd me). However, I do feel differently about Zappos and Marriott as a...

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Kerry Gaffney commented on 'Does social media marketing matter?'

I work as part of the digital team at Porter Novelli, and so take a keen interest in what actual impact social media market has. I also scored -2, actually I probably score -100 for I have been...

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Virginia Miracle commented on 'Does social media marketing matter?'

Great question! The scoring you propose here only deems "mattering" as taking an immediate action based on the ethics or elegance of their social media campaigns or the good or bad experience of a few...

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Adam Daniel Mezei commented on 'Does social media marketing matter?'

Pete, This was a great post -- and I've sent it onward to some of my fellow Utterz Ambassadors for feedback. Let's see what it stirs up...

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Peter Kim commented on 'Does social media marketing matter?'

Hi Marina. Sometimes I Rickroll myself, just to have a musical interlude during my day. Let me summarize and reframe your comment to answer the question, "how can you make social media matter?" Use to...

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hackneed commented on 'Does social media marketing matter?'

Goose egg. My sense is that social media in its different forms is a cross between street-cred and brand shine marketing. For some industries, such as traditional publishing, it's a way of saying (for...

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Simon commented on 'Does social media marketing matter?'

-2 for the rick roll for me. As Marina points out, one may feel better about Zappos without buying their product. Social media is rarely about direct reponse, it relates to the fuzzier brand...

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robin seidner commented on 'Does social media marketing matter?'

Peter, I think your initial question is flawed. Who really expects, except in direct marketing or coupons, to be able to see a direct one-to-one connection between marketing and purchase behavior? And,...

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Jeff Turner commented on 'Does social media marketing matter?'

Adam Daniel Mezei sent me. I scored -2, and it's only because I've been rickroll'd. And I could point you to hundreds of people I know personally, all of them real estate professionals, who drive their...

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Jim Deitzel commented on 'Does social media marketing matter?'

I scored a BIG FAT 0, although I did watch more Aqua Teen Hunger, but not a regular viewer (I'm sorry I like the show). Good question, especially if you're not interacting with tens or hundreds of...

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Jill Howard Allen commented on 'Does social media marketing matter?'

Peter, I love the general direction you're going with this! I have bought shoes from Zappos because of their fun 'Twitters'. However, I don't need a camera, blender, cable company (I have direct TV and...

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Peter Kim commented on 'Does social media marketing matter?'

Hi Jim - I think you're right on (and I think it's OK that you watch cartoons - that's why they call it adult swim, right?). The analogy to early web sites and hackneed's point about ancillary support...

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Peter Kim commented on 'Does social media marketing matter?'

Hi Jill - thanks for sharing! And for any market research-types who may be reading this and cringing about statistical significance or self-reporting...boo hoo.

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Mack Collier commented on 'Does social media marketing matter?'

The problem is, there's a couple of very important variables that aren't being considered: 1 - How many companies are using social media to augment or with their existing marketing efforts? 2 - How...

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Spike Jones commented on 'Does social media marketing matter?'

I don't necessarily think it's a matter of acting on something after you find out new info. In a lot of those cases, it reinforces my decision to continue not buying from them or continue buying from...

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Ivana Taylor commented on 'Does social media marketing matter?'

Hi Peter - I've been watching your blog and really enjoy it. I especially love posts that ask real questions that we need to consider - and this was one. I always a big fan of questioning EVERYTHING we...

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Michael D commented on 'Does social media marketing matter?'

I scored a 0 (as in zero). I like my cable provider (Time Warner), have been buying shoes from Zappos before there was Twitter, already choose Southwest and Marriott as first choices when traveling,...

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Richardatdell commented on 'Does social media marketing matter?'

Hi Peter, Couple questions about the methodology here...and I have not stopped to add up the points, but seems to me the questions skew toward negatives action versus positive action. Is there a reason...

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Peter Kim commented on 'Does social media marketing matter?'

Hi Mack and Ivana - I can accept the point that we're still early in the game. Greg Verdino posted recently on Gartner's "Hype Cycle" and it seems to me we're coming down from the "peak of inflated...

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Peter Kim commented on 'Does social media marketing matter?'

Richard - your perception is wrong. E.g. "Bought shoes from Zappos" and "Bought a Blendtec" are both positive and both in the +3 category. (Are you sensitive at the portrayal of Dell Hell?) By my...

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